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The Exercise Infomercial Phenomenon - |
by:
Richard Romando |
It all started with Jane Fonda. She startedindustry withsimple video tape that includedthreezero minute beginners program followed bysixzero minute full workout. For Jane it formednucleus ofempire that included books, audio recordings and fitness salons that are still in existence today. More importantly, capitalizing on Jane’s success, her workout tapes were followed quickly by everybody withcut chiseled physique ormachine to help you work off those extra pounds and bring out those abs which quite unbelievably is bigger today than it was yesterday but not as big as it will be tomorrow.
Like they say inrecord biz,hits just keep on coming. Everybody has jumped intomarket throughyears: Chuck Norris, Lou Ferrigno aka The Hulk fromTV show, even Governor Arnold tried his hand at it. Models, celebrities and just plain folks withmachine have created exercise infomercials and you can count on one thing – more are coming soon toTV channel in your house.
There’s Pilates, aerobics, toning, step dynamics, yoga, stretch, even specialty exercise tapes for pregnant women, women who have just given birth, women who are thinking about getting pregnant, kids, seniors – and that’s onlysmall fraction of what is available. Right now there are over sevenzerozero titles currently available and at one time or another all of them were presented topublic asinfomercial.
Some exercise infomercials utilizednew form of advertising calledhybrid infomercial. Inhybrid infomercialproduct is available immediately asdirect response item and atsame timeitem is available in retail stores. Hereinfomercial is servingdual purpose – to makeprofit formanufacturer immediately with credit card phone orders and by creatingbrand name identity forproduct available inretail marketplace. With so much product available in today’s infomercial exercise tape market, it’s difficult for any one tape or exercise machine to makeprofit for its manufacturer. By utilizingincredible power of infomercials to reachwide public base and selling them asdirect response item andretail item simultaneously, manufacturers have learned how to profit from infomercials even thoughmarket may be oversaturated.
Aboutauthor:
Infomercials Info provides detailed information on exercise, weight loss, real estate, and make up infomercials and direct response (DRTV). Infomercials Info is affiliated with Business Plans by Growthink.
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